MNCARS Announces Motormouth™ Campaign

MNCARS – Minnesota Careers in Auto Repair and Service – is pleased to announce the launch of its Motormouth™ campaign. All automotive professionals across Minnesota are invited to join the movement to promote auto service and collision repair careers and fill the pipeline of future employees by being a Motormouth for the industry! And MNCARS has created a fully stocked toolbox ( of information to help them get started.

The Motormouth toolbox contains a variety of resources, tips and materials to help industry members get involved in their local community and start having conversations with customers, community members and students about the career potential in the automotive industry.

Tools found in the toolbox include:
• Display, presentation and handout materials for local career fairs, speaking engagements or other events
• Promotional materials to display at places of business (window cling, poster, etc.)
• Information to post on personal or business social media pages
• A website badge to show participation in the Motormouth initiative

All members of the automotive service industry are encouraged to seek out events and speaking opportunities in their local schools, chambers of commerce, car clubs and other community organizations. The toolbox has all of the materials Motormouths will need to spread the message about the important opportunities and roles within the automotive industry and ensure that repairers have the talented employees they need to succeed.

Dan Sjolseth, MNCARS chairman and owner of Superior Service Center in Eagan and Apple Valley, states, “In order to really make a difference, this work has to be undertaken by more than just AASP-MN staff and a handful of active and dedicated volunteers. The entire industry must pitch in, get involved and do their part to help solve the industry’s workforce shortage.”

MNCARS was established in 2016 by the Alliance of Automotive Service Providers of Minnesota (AASP-MN) to raise awareness of career opportunities in the auto service and collision repair industry and to recruit students into college automotive education programs and industry jobs. The initiative has reached thousands of potential students, parents and counselors through its website, social media, event participation and presentations to middle and high school classes. Visit to learn more.

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